I have spent 20 years in the gap between “we have product-market fit” and “we have a scalable business.”
That gap is where most companies stall. The product works. Revenue is growing. But operations cannot keep up. The founder is still making every decision. Systems that worked at $1M are breaking at $5M.
I have built my career solving exactly this problem — as a COO, a CEO, a board chair, and a venture evaluator. Across SaaS, healthcare, agribusiness, and international markets.
The Operator’s Story
As embedded COO of Niricson, an AI/ML SaaS company, I led operations across 10 countries, architected a product pivot from concept to international deployment in 30 days, then built two next-gen product platforms in six months and deployed them in 4 countries. Provided the operational infrastructure that let two highly technical and complex (one composed of two robotic platforms and the second an end-to-end SaaS offering using advance photogrammetry and AI/ML) products fast, securing the company’s leader positioning in the marketplace.
As CEO of NW Return to Work, a healthcare services company, I took over a business that was operationally bleeding and delivered 4x profit growth in 9 months. No new product. No new market. Just operational discipline applied to what was already there. Then implemented a new product and increased profit an additional 2x within a year.
As Founder/CEO of Eco Ventures, I built a venture from zero to above revenue targets in 18 months in a regulated industry where most companies take three years to see first revenue.
At SWAN Venture Group, I evaluated 60+ venture investments and learned to see operational maturity (or the lack of it) from the investor’s side of the table. I know what VCs look for in portfolio company operations because I have been in the room making those assessments.
And at Antioch University, I served for a decade as Board Member, Board Chair, and Trustee of an $80M institution with five campuses — governance leadership at institutional scale.
These are not advisory recommendations. These are results from engagements where I took P&L responsibility, built the systems, and operated inside each company — as a member of the leadership team, not an outside consultant. My engagements range from 9-month turnarounds to 4+ year embedded operating roles. I stay until the operating system works without me.
What I Actually Believe
I believe the COO’s most valuable skill is not saying yes to growth. It is saying no to the wrong growth — with data.
I have blocked CEO-sponsored initiatives that would have cost companies millions. I have formally recommended against international expansions that looked great on paper but failed in execution. I have redirected resources from exciting-but-unprofitable markets to boring-but-profitable ones.
In every case, the data was on my side. That is how I operate: vision grounded in operational reality.
The Personal Side
Originally from Lima, Peru. Dual US/EU citizen. Natively bilingual in English and Spanish. Father of four. Based in Alicante, Spain, working globally.
I have lived and operated in Lima, Seattle, and Alicante. That cross-cultural experience shapes how I think about operations — what works in one market does not automatically translate to another, and having someone who understands both sides of the bridge is the difference between successful international expansion and an expensive lesson.
Credentials
• MBA, Seattle University (Albers School of Business)
• COO Program, MIT xPRO
• BS Industrial Engineering, Universidad de Lima
• Keynote Speaker, IX Congress of Engineers, Lima, Peru (3,500 attendees)
• Board Chair & Trustee, Antioch University (10-year tenure)
Contact us
Whether you are a founder hitting an operational wall, a VC looking for portfolio support, or a PE firm that needs embedded operational leadership for an acquisition, I am happy to have a conversation.
Book a Discovery Call
30 minutes. No pitch. Just a conversation about where your operations are and where they need to be.